Category Archives: Engagement of your tribes

Build your Tribe with Pinterest

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  Hi all,

I have been working with Emmy Award winning entrepreneur Nick Nanton in the US and I thought it may be helpful for you to build your business tribes with these ideas about Pinterest. I used it but lost my way a little as it grew so much. With all social media tools, its important that you use them for a purpose, not just to get followers for ego (unless that is your purpose). These ego groups just dilute the business opportunities as they are not engaged and the good ones, those who could assist your business, by you assisting them, get lost in the background buzz. Have a look at see if this may assist you.

Tony Park 


Pinterest is one of the most popular social networking sites in the world, but many companies are still stumped on how to use it. Which is understandable, since it doesn’t work for everyone. However, if Pinterest is a good fit for your business (i.e. any business with a “lifestyle” theme), there are countless ways to make it work for you and your business.

Here some ideas to get you feeling inspired:

1)   Recipes. Recipes are one of the most re-pinned items on this social networking site, making it the ideal way to engage with users! Most recipes tend to be either very healthy or very unhealthy (Nutella is a popular theme …), so if you’re focused on health and wellness, this is the perfect in for you to post all the healthy recipes you have.

2)   Exercise Tips. Exercise tips are another popular category on Pinterest. You can either posts these as short videos (keep in mind that 3:30 is the most recommended length for online videos), or as an image guide (see this yoga diagram from Women’s Health as an example).

3)   Inspirational quotes. Whether it’s a quote you love or a quote from your book, pinners are always looking for things that inspire them. For example, if you’re a life or business coach, posting your favorite success quotes is the perfect thing to share on Pinterest. Since Pinterest is a very visual site, you’ll want to add the text over an image, but that’s really easy to do in everything from Powerpoint to Photoshop (and the many free apps in between, like Quozio). Just make sure it’s a good quality image, or your post won’t get noticed!

4)   DIY tips. There’s an entire “DIY & Crafts” section on Pinterest, but this does not have to be limited to just crafty items! This can be anything you want to advise your followers on, such as “Ten Ways to Detox Your Home”, or tips on how to make healthy food fun for kids.

5)   Your products. While all products don’t work as a standalone pin, and you definitely don’t want to overdo this, adding your own merchandise to a board is absolutely okay. And if you sell something like workout accessories, I highly recommend it!

6)   Tips. If you have a short catchy tip that works over an image, by all means post it! Pinterest is an aspirational site, and its users love anything that makes them feel like they can make their lives better in simple steps. If you give them those simple tips and tricks, they’ll love you. So a financial planner can add a short and sweet “Four Steps to a Happy Retirement” gif to a blog on your site, and then pin the image with a link back to your blog.

7)   Real estate. If you’re a real estate agent, you can use Pinterest to showcase your listings. If a home has a gorgeous kitchen or an impeccable view, post the picture with a few details about the house and a link back to your website.

8)   Videos. Aside from the exercise videos mentioned above, there’s a lot you can do with videos on Pinterest! The key is to keep it short, light and useful, whether it’s a recipe tutorial, a home tour, a video guide to filling out a tax return correctly, or an aromatherapy how-to guide.

9)   Repins. You want to make sure you’re pinning from other users and not just repining your own content, or you won’t look like you’re trying to be a part of the community (which is a no-no anywhere, but especially on Pinterest). Engagement is extremely important, so make sure you repin posts that fit with your brand! If you handle tax accounting or tax law, and another user posts a quote or statistic you agree with, repin it, and add your own commentary. If you disagree, it’s okay to politely say why as well.

10)  Anything you want! No, really! One of the goals about being on social media is to help people get to know you better. So make Pinterest something  you actually want to use. Pin the recipes you want to make, post crafts if you like crafting, or post home décor if you’re working on some updates to your home. Being authentic and sharing what you care about is what will help you gain followers on Pinterest! You don’t have to stick solely to retirement if you’re a financial planner, or only with health-oriented pins because you’re a doctor. Let people get to see all aspects of your personality and interests.

Post what you like, and don’t forget to have fun! It’s what Pinterest is all about!

Nick assisted me to write and publish my International Best Selling Book – Ignite Your Life and is available at

BOOK SALES – click for information.

Tony Park

Business Tribes. Using EBooks to engage for profit. (infographic)

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Using EBooks to Build your Tribes.

Marketing your ebook

As an emerging author with a number of books, eBooks, blogs and published academic papers, I have some experiences with publishing. However I am still learning from great people like Natasa Denman and her 48hour Author process and  I thought the article below was a great one on eBooks. This is a growing niche market to add to an already published book – or some authors just do eBooks, with snippets of information to focus onto a web page.

Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as the old fashioned way…print!

Social media and multi-media hasn’t turned our minds to mush as some have predicted. It’s just changed how and what we read and where we consume it.

Want a book?… log onto the web and download a book from Amazon to your Kindle or use a Kindle app on your tablet and you have a book in 30 seconds.

Have a need to read that free ebook on your Apple iPhone or iPad, then download and save that ebook to your iBook app for consumption now or later.

Like the feel of the printed hardcover book in your hands, the smell of the paper? The instant convenience of satisfying my curiosity for what’s between the virtual covers makes ebooks compelling for me.

Ebooks have been with us for a long time with Angela Ruiz Robles (a teacher from Spain) patenting the “Mechanical Encyclopaedia“, the first ebook reader that was intended to reduce the number of books her students had to bring to school. A good idea at the time but the technology and the web to distribute the content wasn’t ready.

Ebooks sales are growing!

The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.

It’s bigger than that.

Types of ebooks

Ebooks come in a variety of types and formats. Free and paid. Free ebooks are now the bloggers key tactic to capture email addresses. They can vary from 10-15 pages to 50 plus.

Formats come in two distinct flavours.

The ubiquitous PDF (Portable document format), which is the favourite free ebook file type and then you have the proprietary versions (some are supposedly open standards) with Amazon (which has 70-80% of the ebook market) using the MOBI (it’s version of mobipocket) format and Apple the EPUB. Of course Amazon’s Kindle doesn’t support the EPUB version.

Then there are a big variety of file types across the ebook market spectrum.

So why create an ebook?

There are a variety of reasons that you should write an ebook or even a book.

  • Build an email list
  • Position your brand (personal or corporate) as a thought leader or expert in its niche
  • Credibility. Being “published” and appearing on Amazon has an “authority” factor whether self published or through the traditional publishing channels
  • Make money. Some authors are doing very nicely
  • The fun of creating and putting your thoughts in a structured format

All of these are good enough reason on their own to just “start”

Creating tips

So where do you start and what are some tips for creating that ebook that your customers and prospective readers will love?

  1. Collect questions from your customers and target audience and provide answers. Books have been created just using that premise.
  2. Create customer personas so that you understand and get inside the mind of your potential readers
  3. Write an outline. This is where you get the structure organised and is worth spending time on
  4. Set aside a block of time where you just write. It maybe early morning or late at night where you have no distractions
  5. Repurpose your blog posts into a book. You maybe surprised by what you already have available
  6. Expand customer testimonials and stories into a series of case studies
  7. Conduct interviews. Many books are just a compilation of interviews. A good example is the “Eventual Millionaire
  8. Collaborate with someone else and you can halve the work
  9. Write a great title. Tim Ferriss the author of the New York Times best seller the  ”4 Hour Workweek” tested his own titles by using Google AdWords for a few hundred dollars
  10. Design an appealing cover. You can hire and outsource this to Elance or Freelancer. You can even crowd source the design like Michael Hyatt has just done.

Marketing tips

The social web has given everyone the platform to create and market their businesses and also their books. Self publishing is now a serious business and is the main source of income for many bloggers such as Darren Rowse from Problogger and the Digital Photography school. So how can you go about marketing your ebook?

Here are some tips that all of us can implement.

  1. To build marketing momentum and awareness give away some books for free. Guy Kawasaki gave away over 1,000 ebooks for a limited time
  2. Engage industry experts to provide a testimonial
  3. Create a Facebook “page” or custom tab just for the book
  4. Design a banner on your website or blog
  5. Create a landing page and menu tab where people can discover the benefits and read testimonials and comments about the book and then buy it straight from the blog. Also link it to a payment gateway so you can collect almost the the revenue (except for the small fee by Paypal or Selz).
  6. Put it into a MOBI format and publish it on Amazon
  7. Market it to your email list. This is why building an email list from day one when launching your blog is vital as this is part of “your” distribution network
  8. Create a Powerpoint presentation on the books main points or chapters and upload it to Slideshare
  9. Record a video about the book and upload it to YouTube
  10. Guest post on partner or influencer blogs

These are just some ideas. If you put your creativity hat on you will be surprised by what you can do!

But just “start”

For more tips check out the infographic below

guide-to-ebook-marketing 2


What about you?

Have you written an ebook or book yet? What were your challenges? Would you do it again?

Are you thinking about writing a book whether it is free or a paid version?

Need to start?

Look forward to hearing your stories and insights in the comments below.

So some interesting information I thought.

I have my new book that I have co-authored with International business guru Brian Tracy launching on May 15th with a discounted prelaunch price at .

Frocharacter printm time to time will have blogs at and at and a new book launching at the start of June Business Tribes. Turbocharging your circle of influence, for profit.

Who is this Tony Park Author, Entrepreneur, Speaker, Academic   – check out for more information and a range of programs at


Contact me for any more info at and lets build your Business tribes.