Monthly Archives: April 2016

Anzacs – Still creating our Tribes.

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If you have read previous posts on how and why Business Tribes have been created, you will understand the power of those tribes to create businesses, organisations and communities. The word Anzacs has been one word that symbolises those Tribal feelings that has changed from those who were part of that Tribe, to now a symbol to create a whole country tribe.

veteran There have been many veterans who have served their country across many wars over the years. Some were fresh young kids who joined up for a thrill to see the world, others were conscripted to stand together to fight for what others saw as the safety of our country.

What ever the reason, these young men and women came together and created strong tribes, not just working together but with the understanding that firstly they were fighting to protect each other. The trust that is is generated in the challenge of war cannot be described or even told – only felt.

The sharing of being scared, living always thinking the next seconds could be your last – or the person next to you may be the last conversation. The sharing of the living conditions, being cold, hungry and not knowing what is going on. The expectation of doing what is ordered, no questions, no debate, with the understanding that people are making these orders for the best outcome for all.

These are some of the things that have created those feelings of Tribes of those people who have experienced those things. Not just directly in that particular conflict that created that Tribe – but also in every other conflict since (and maybe even before that in Boer War and others). Many people directly invollved with these veterans also tried to understand these bonds that were created at these times once these veterans returned home to their past tribes or family and work. However most found it difficult and without being part of that

All types of people were ANZACS

All types of people were ANZACS

veterans tribe, you were shut out and was difficult to see that your family tribe or work tribe was as important for their lives.

It is  interesting now as that initial tribe of the ANZACS have passed on, that the country does come together to share those tribal bonds. That these people who put their lives on the line for us, some who paid the ultimate sacrifice for what they thought was right at the time or returned with even greater challenges be venerated as being special for Australia.

Without taking away from those people who need to be put on the highest pedestal for those personal sacrifices then andmarching now, its the bonds between them that also need to be understood as a guide on all our activities we undertake today.

when our veterans march, do they march because they love war, love the sacrifices and hardships? I contend that they are marching to remember those sacrifices of friends, of people they knew and had bonds with. That they march to be with people who they have strong bonds too, who have shared challenges both during conflict and after.

So what doe’s that mean to other Australians. Why have more and more avanzac and flagerage Australians cheer on on those who march, or turn up to ceremonies to remember all those who sacrificed for us or have since died.  Its to share those bonds that these veterans have created together, to come together as a Country Tribe, to stand together with these veterans, these great Australians and to feel proud as an Australian.

With other challenges that we may perceive that we have in our lives, especially over years of drought, flood, Global Financial Crisis and other challenges that we think are in our lives, we can see that others have made greater challenges for us. This reduces our current challenges and gives us positive bonds to come together. This then gives us a foundation to look forward and build on those sacrifices to create a unified and positive country.

football anzac

These bonds are used by many to bring other tribes together, sporting and cultural under that banner of ANZACS. To use the feeling of those bonds that were created by those ANZACS to bring other Australians together for various reasons. Those strong bonds are what brings communities together and is really important for such a diverse community as Australia.

With increased immigration and the changing face of Australia away from the Anglo-Saxon culture, the bonds created in a time of a different Australia is being transferred to these new cultures. Not to say war is great or we (Anglo-Saxons) are “better”, but to say when needed, we Australians will stand up for other Australians, but more so we stand together to protect each others back.

Its the bonds that we have each others back that we can transfer into today’s Australia. Be it in sport, business, organisations or family. Its knowing that you are not alone, that if things get a bit sticky there arcross ad didgedooe people around you that you can rely on to be with you. That is the ANZAC spirit that binds communities, that Tribal feeling that will assist Australia to continue to create our future – together.

From time to time you see people trying to pull our community apart, the political process for many is an us and them, some Churches or spiritual groups also see their spiritual group being more important than others, even sporting groups cannot appreciate the sport – just the outcome for their team.  Its these ANZAC bonds that rebounds our country to work together.

So when we see these marches in our streets, to commemorate those sacrifices of many men and women over the years, we can be full of joy of those ANZAC bonds, how we as Australians do have bonds together built on those sacrifices of all who served – for us.

we will remember themTony Park


Tony Park is an Author, Speaker, Entrepreneur and Academic.character print

Published “Business Tribes. Turbocharge Your Circle of Influence, for Profit”. and co-authored “Ignite Your Life” with Brian Tracy.

He has a number of program sites ;

Contact ;



Business Tribes. Using EBooks to engage for profit. (infographic)

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Using EBooks to Build your Tribes.

Marketing your ebook

As an emerging author with a number of books, eBooks, blogs and published academic papers, I have some experiences with publishing. However I am still learning from great people like Natasa Denman and her 48hour Author process and  I thought the article below was a great one on eBooks. This is a growing niche market to add to an already published book – or some authors just do eBooks, with snippets of information to focus onto a web page.

Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as the old fashioned way…print!

Social media and multi-media hasn’t turned our minds to mush as some have predicted. It’s just changed how and what we read and where we consume it.

Want a book?… log onto the web and download a book from Amazon to your Kindle or use a Kindle app on your tablet and you have a book in 30 seconds.

Have a need to read that free ebook on your Apple iPhone or iPad, then download and save that ebook to your iBook app for consumption now or later.

Like the feel of the printed hardcover book in your hands, the smell of the paper? The instant convenience of satisfying my curiosity for what’s between the virtual covers makes ebooks compelling for me.

Ebooks have been with us for a long time with Angela Ruiz Robles (a teacher from Spain) patenting the “Mechanical Encyclopaedia“, the first ebook reader that was intended to reduce the number of books her students had to bring to school. A good idea at the time but the technology and the web to distribute the content wasn’t ready.

Ebooks sales are growing!

The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.

It’s bigger than that.

Types of ebooks

Ebooks come in a variety of types and formats. Free and paid. Free ebooks are now the bloggers key tactic to capture email addresses. They can vary from 10-15 pages to 50 plus.

Formats come in two distinct flavours.

The ubiquitous PDF (Portable document format), which is the favourite free ebook file type and then you have the proprietary versions (some are supposedly open standards) with Amazon (which has 70-80% of the ebook market) using the MOBI (it’s version of mobipocket) format and Apple the EPUB. Of course Amazon’s Kindle doesn’t support the EPUB version.

Then there are a big variety of file types across the ebook market spectrum.

So why create an ebook?

There are a variety of reasons that you should write an ebook or even a book.

  • Build an email list
  • Position your brand (personal or corporate) as a thought leader or expert in its niche
  • Credibility. Being “published” and appearing on Amazon has an “authority” factor whether self published or through the traditional publishing channels
  • Make money. Some authors are doing very nicely
  • The fun of creating and putting your thoughts in a structured format

All of these are good enough reason on their own to just “start”

Creating tips

So where do you start and what are some tips for creating that ebook that your customers and prospective readers will love?

  1. Collect questions from your customers and target audience and provide answers. Books have been created just using that premise.
  2. Create customer personas so that you understand and get inside the mind of your potential readers
  3. Write an outline. This is where you get the structure organised and is worth spending time on
  4. Set aside a block of time where you just write. It maybe early morning or late at night where you have no distractions
  5. Repurpose your blog posts into a book. You maybe surprised by what you already have available
  6. Expand customer testimonials and stories into a series of case studies
  7. Conduct interviews. Many books are just a compilation of interviews. A good example is the “Eventual Millionaire
  8. Collaborate with someone else and you can halve the work
  9. Write a great title. Tim Ferriss the author of the New York Times best seller the  ”4 Hour Workweek” tested his own titles by using Google AdWords for a few hundred dollars
  10. Design an appealing cover. You can hire and outsource this to Elance or Freelancer. You can even crowd source the design like Michael Hyatt has just done.

Marketing tips

The social web has given everyone the platform to create and market their businesses and also their books. Self publishing is now a serious business and is the main source of income for many bloggers such as Darren Rowse from Problogger and the Digital Photography school. So how can you go about marketing your ebook?

Here are some tips that all of us can implement.

  1. To build marketing momentum and awareness give away some books for free. Guy Kawasaki gave away over 1,000 ebooks for a limited time
  2. Engage industry experts to provide a testimonial
  3. Create a Facebook “page” or custom tab just for the book
  4. Design a banner on your website or blog
  5. Create a landing page and menu tab where people can discover the benefits and read testimonials and comments about the book and then buy it straight from the blog. Also link it to a payment gateway so you can collect almost the the revenue (except for the small fee by Paypal or Selz).
  6. Put it into a MOBI format and publish it on Amazon
  7. Market it to your email list. This is why building an email list from day one when launching your blog is vital as this is part of “your” distribution network
  8. Create a Powerpoint presentation on the books main points or chapters and upload it to Slideshare
  9. Record a video about the book and upload it to YouTube
  10. Guest post on partner or influencer blogs

These are just some ideas. If you put your creativity hat on you will be surprised by what you can do!

But just “start”

For more tips check out the infographic below

guide-to-ebook-marketing 2


What about you?

Have you written an ebook or book yet? What were your challenges? Would you do it again?

Are you thinking about writing a book whether it is free or a paid version?

Need to start?

Look forward to hearing your stories and insights in the comments below.

So some interesting information I thought.

I have my new book that I have co-authored with International business guru Brian Tracy launching on May 15th with a discounted prelaunch price at .

Frocharacter printm time to time will have blogs at and at and a new book launching at the start of June Business Tribes. Turbocharging your circle of influence, for profit.

Who is this Tony Park Author, Entrepreneur, Speaker, Academic   – check out for more information and a range of programs at


Contact me for any more info at and lets build your Business tribes.