Competitor Tribes : Working together there are no competitors.
Many business owners think they are in competition with others who are trying to sell products and services in the same market and then create some form of war with these competitors that they think they are competing with. They normally fight over price tending to reduce margins to try to gain market share.
Their focus is on each other what can they do to beat the competition, can we market better, can we offer something cheaper, how can we offer a cheaper price. In all of this fighting and refocus on each other, the main people who are forgotten in this war is the customer.
We talk about customer/consumer tribes in a later blog, however a better focus on product and people, will gain a much better outcome for these consumers and the business over time. Most war’s are a waste of time, money and effort with everyone losing – a competitor war is the same and while a business may feel they are winning, they can win in a much easier way.
Below is one story I found that gives some background to these concepts;
There was a farmer who grew excellent quality corn. Every year he won the award for the best grown corn. One year a newspaper reporter interviewed him and learned something interesting about how he grew it. The reporter discovered that the farmer shared his seed corn with his neighbors. “How can you afford to share your best seed corn with your neighbors when they are entering corn in competition with yours each year?” the reporter asked.
“Why sir,” said the farmer, “Didn’t you know? The wind picks up pollen from the ripening corn and swirls it from field to field. If my neighbors grow inferior corn, cross-pollination will steadily degrade the quality of my corn. If I am to grow good corn, I must help my neighbors grow good corn.”
So is with our lives… Those who want to live meaningfully and well must help enrich the lives of others, for the value of a life is measured by the lives it touches. And those who choose to be happy must help others find happiness, for the welfare of each is bound up with the welfare of all…
-Call it power of collectivity…
-Call it a principle of success…
-Call it a law of life.
The fact is, none of us truly wins, until we all win!!
In most industry sectors a much better outcome is when the industry leaders work together. It may be in developing a better business environment, workers wages and conditions, taxation, etc. Could be education, encouragement of immigration or increased population or conservation of resources, climate change, water, power generation etc.
Understanding these critical competitor tribes and how working together can make much better businesses sense. In the past groups like Chambers of Commerce, Industry organisations like Property Council, Tourism Council, Law Council, etc… have brought people together to share ideas, exchange challenges and solutions to make a better outcome for all.
They work when ALL competitors come together – working in a positive way to create foundations for the community. This then focuses this combined thought power to the problems that the consumers have, that this industry can create products and services to satisfy. A focus onto problem satisfaction should be the basis for any business trying to achieve positive outcomes firstly for their consumer tribes, then for themselves.
This is another Tribe that with understanding and management can make huge opportunities to turbo charge your business. They are described in my new book Business Tribes. Turbocharge your circle of influence, for profit and a co-authored book with Brian Tracy – Ignite Your Life.